Health and Medical News and Resources

General interest items edited by Janice Flahiff

Why Do Hopeful Consumers Make Healthier Choices Than Happy Ones?

Happy people are more likely to eat candy bars, whereas hopeful people choose fruit, according to a new study. That’s because when people feel hope, they’re thinking about the future. (Credit: © Andrea Berger / Fotolia)

From the 20 April 2011 Science News Today article

ScienceDaily (Apr. 20, 2011) — Happy people are more likely to eat candy bars, whereas hopeful people choose fruit, according to a new study in theJournal of Consumer Research. That’s because when people feel hope, they’re thinking about the future.

Most of us are aware that we often fall victim to emotional eating, but how is it that we might choose unhealthy or healthy snacks when we’re feeling good?” write authors Karen Page Winterich (Pennsylvania State University) and Kelly L. Haws (Texas A&M University).

Because previous research has explored how feeling sad leads to eating bad, the authors focused on the complicated relationship between positive emotions and food consumption. “We demonstrate the importance of the time frame on which the positive emotion focuses and find that positive emotions focusing on the future decrease unhealthy food consumption in the present,” the authors write….

Journal Reference:

  1. Karen Page Winterich and Kelly L. Haws. Helpful Hopefulness: The Effect off Future Positive Emotions on ConsumptionJournal of Consumer Research, October 2011 (published online March 18, 2011) DOI:10.1086/659873

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April 20, 2011 - Posted by | Consumer Health, Nutrition | , ,

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