Health and Medical News and Resources

General interest items edited by Janice Flahiff

Pharma on Facebook / Google+ in Medicine and Pharma?

From the 8th July Pharmaphorum blog posting by Wendy Blackburn

There’s been much discussion around the pharmaceutical industry’s use of social media, especially Facebook. Is it worth the risk for pharma to engage in this uncontrolled space? Will consumers really “like” a medication in a place where they’re more likely to play Farmville? And what options does pharma have considering Facebook’s recently-announced policy changes?…

[The post goes on to say there are at least 150 pharmaceutical related Facebook pages , including those by corporations, brands (those dedicated to a single presription drug), unbranded pages (usually centered around a condition as diabetes), and those including games and/or applications.]

[The article goes on to discuss the legalities and Facebook policies concerning comments at pharma Facebook pages.]

[Some excerpts]

Facebook changes the game for pharma

“Starting today, Facebook will no longer allow admins of new pharma pages to disable commenting on the content their page shares with people on Facebook,” Facebook told pharmas in a May 17 email posted by Intouch Solutions on its blog. “Pages that currently have commenting disabled will no longer have this entitlement after August 15th. Subject to Facebook’s approval, branded pages solely dedicated to a prescription drug may (continue to) have commenting functionality removed.”

– Medical Marketing & Media Magazine….

For companies that decide they still want to be on Facebook, there are a number of options:

1. 24/7 monitoring and moderation or a “community management” model

2. Moderation applications that place a temporary “hold” on comments prior to publication

3. Branded Facebook pages, where Facebook will still allow comment disabling

4. Personal representation or company “spokesperson”

5. Advertising

6. Word filters


Google+ in Medicine and Pharma? 

From the 14 July 2011 Science Roll item
There have been some articles and blog entries lately focusing on whether Google+ could be used in medicine or pharma. I’ve been trying to use it more actively in the past couple of days and it’s still a question for me to figure out whether I should separate my professional Facebook and Google+ activities. A few comments from fellow bloggers:

Could Google+ be Pharma’s Answer to Social Media Marketing?

“Google launched a beta version of its own social network just a couple of days ago, Google+.  While many news reports over the past day or so  suggest that Google+ offers some great features, most also suggest that the network is probably no reason for people to abandon their FaceBook page as an alternative.

However, could Google+ offer a FaceBook alternative for pharma companies?  “…..

[Click here for the rest of the Science Roll article]

Google+ is a social media site (currently in beta & for invited users only) similar to Facebook.

An introductory video, review….

July 12, 2011 - Posted by | Health News Items | , , , , ,

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