Health Communications in Video (in Reducing STIs)

From a Posting in Youth Health 2.o “Health Communications in Video” by Kishan on July 17, 2011

The purpose of using videos in reducing the rates of STIs, for example, is to increase “knowledge and perception of STI/HIV risk, promoting positive attitudes toward condom use” and more importantly “building self-efficacy and skills to facilitate partner treatment, safer sex, and the acquisition, negotiation and use of condoms”.

Findings from the study on the effectiveness of “Safe in the City”, show that video based interventions are simple at a “relatively low cost, likely acceptability and likelihood of healthier behaviours being adopted and sustained over time” (Warner 2008)….

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