Health and Medical News and Resources

General interest items edited by Janice Flahiff

Mothers Have A Stronger Tendency To Mimic Their Daughters’ Consumption Behavior Than Vice Versa

From the 26 July 2011 Medical News Today article

A new study by a Temple University Fox School of Business professor finds that teenage girls have a strong influence on the products their mothers buy solely for personal use, as in makeup or clothing, and that mothers have a much stronger tendency to mimic their daughters’ consumption behavior than vice versa.

“This finding provides initial support for the notion of reverse socialization and suggests that the impact adolescents have on their parents is much more profound than has been credited to them,” Dr. Ayalla A. Ruvio, lead author and an assistant professor of marketing, writes in a forthcoming Journal of Consumer Behavior article

Read the rest of this Medical News Today article

July 26, 2011 - Posted by | Medical and Health Research News | , , ,

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