Health and Medical News and Resources

General interest items edited by Janice Flahiff

Health ads that frighten the viewer

Public Health--Research & Library News

From the New York Times:

The city’s health department uses no sugar-coating in its latest ads, which feature images of overweight people whose mobility is impaired to warn of the dangers of ever-growing portions of unhealthy food and soft drinks.

The ads are the latest installment in a campaign by the Bloomberg administration to jolt New Yorkers out of bad health habits; other ads, which have run in the transit system and on local broadcast outlets and the Internet, have depicted smokers who lost fingertips or their ability to speak normally.

The city’s approach — in one recent ad it sharpened its message by editing off a model’s leg — has drawn some criticism for its negativity. But it is not the health department’s first brush with controversy: In 2009, it ran an ad that suggested drinking a can of soda a day could add 10 pounds of fat a year…

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February 13, 2012 - Posted by | Uncategorized

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