Study posits a theory of moral behavior

From the 22 February 2012 Eureka news alert

Researchers say theory may help explain ethical lapses that led to recession

WASHINGTON, DC, February 21, 2012 — Why do some people behave morally while others do not? Sociologists at the University of California, Riverside and California State University, Northridge have developed a theory of the moral self that may help explain the ethical lapses in the banking, investment, and mortgage-lending industries that nearly ruined the U.S. economy.

For decades, sociologists have posited that individual behavior results from cultural expectations about how to act in specific situations. In a study, “A Theory of the Self for the Sociology of Morality,” published in the February issue of the American Sociological Review, Jan E. Stets of UC Riverside and Michael J. Carter of CSU Northridge found that how individuals see themselves in moral terms is also an important motivator of behavior.

Those bankers, stockbrokers, and mortgage lenders whose actions helped cause the recession were able to act as they did, seemingly without shame or guilt, perhaps because their moral identity standard was set at a low level, and the behavior that followed from their personal standard went unchallenged by their colleagues, Stets explained.

“To the extent that others verify or confirm the meanings set by a person’s identity standard and expressed in a person’s behavior, the more the person will continue to engage in these behaviors,” Stets said of the theory of moral identity she and Carter advance. “One’s identity standard guides his or her behavior. Then the person sees the reactions of others to his or her behavior. If others have a low moral identity and do not challenge the illicit behavior that follows from a person’s identity standard, then the person will continue to do what he or she is doing. This is how immoral practices can emerge…

…

Wherever individuals are located on this continuum, they act with the goal of verifying the meanings of who they are that is set by their moral identity standard, Stets and Carter said. “We found that individuals with a high moral identity score were more likely to behave morally, while those with a low moral identity score were less likely to behave morally. Respondents who received feedback from others that did not verify their moral identity standard were more likely to report guilt and shame than those whose identities were verified,” they said.

The goal is to live up to one’s self-view however that appears across the moral continuum from being very uncaring and unjust to very caring and very just, the researchers said. “When the meanings of one’s behavior based on feedback from others are inconsistent with the meanings in one’s identity standard, the person will feel bad,” they said.

More research is needed to identify the source of moral identity meanings,….

 

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