Health and Medical News and Resources

General interest items edited by Janice Flahiff

Killing Us Softly 4 – a fresh look at how advertising traffics in distorted and destructive ideals of femininity

This video is at

The blog posting is by   at the blog “What would Mary Astell do?”

A feminist community campaign resource and blog on political philosophy, law, education & culture

An excerpt from the 22 minute video.

“And just as it’s difficult to be healthy in a toxic physical environment, if we’re breathing poisoned air for example, or drinking polluted water.

So it’s difficult to be healthy in what I call a “toxic cultural environment” – an environment that surrounds us with unhealthy images and constantly sacrifices our health and our sense of well being for the sake of profit.

Ads sell more than products. They sell values, they sell images, they sell concepts of love and sexuality, of success and perhaps most important, of normalcy.

To a great extent they tell us who we are and who we should be.

The video goes on to showcase how photshop creates images of woman which do not reflect reality, how advertising portrays women as objects, creates climate in which there is widespread violence against women.Dehumanization is a step towards violence.

March 15, 2012 - Posted by | Uncategorized | ,

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