Health and Medical News and Resources

General interest items edited by Janice Flahiff

Attractive names sustain increased vegetable intake in schools

 

From the 17 September 2012 article at EurekAlert

Attractive, catchy names can compel youngsters to eat more vegetables

IMAGE: He is a professor of marketing, Cornell University.

Click here for more information.

The age-old parental struggle of convincing youngsters to eat their fruits and vegetables has some new allies: Power Punch Broccoli, X-Ray Vision Carrots — and a host of catchy names for entrees in school cafeterias. Cornell University researchers studied how a simple change, such as using attractive names, would influence elementary-aged children’s consumption of vegetables.

IMAGE: He is a professor of behavioral economics, Cornell University.

Click here for more information.

In the first study, plain old carrots were transformed into “X-ray Vision Carrots.” 147 students ranging from 8-11 years old from 5 ethnically and economically diverse schools participated in tasting the cool new foods. Lunchroom menus were the same except that carrots were added on three consecutive days. They found, for example, that by naming plain old carrots “X-ray vision carrots,” fully 66 percent of the carrots were eaten, far greater than the 32 percent eaten when labeled “Food of the Day” — and the 35 percent eaten when unnamed.

 

September 17, 2012 - Posted by | Nutrition | , , , ,

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