[Journal Article] The “Nasty Effect:” Online Incivility and Risk Perceptions of Emerging Technologies
From the 13 February 2013 article at The Journal of Computer-Mediated Communication
Abstract- Uncivil discourse is a growing concern in American rhetoric, and this trend has expanded beyond traditional media to online sources, such as audience comments. Using an experiment given to a sample representative of the U.S. population, we examine the effects online incivility on perceptions toward a particular issue—namely, an emerging technology, nanotechnology. We found that exposure to uncivil blog comments can polarize risk perceptions of nanotechnology along the lines of religiosity and issue support.
Full text of the article available at http://onlinelibrary.wiley.com/doi/10.1111/jcc4.12009/full
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