Health and Medical News and Resources

General interest items edited by Janice Flahiff

How Twitter Can Revolutionize Public Health

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NPHR Blog

by Catherine Bartlett, MPH student

Image credit: connection.sagepub.com

As much as people may try to deny it, traditionally healthcare organizations are rarely early adopters of new technologies. The lack of electronic health systems, computerized methods of communication, filing, and overall resistance to change has left many health care organizations years behind other high tech industries.

Public health officials have used many different strategies to engage the general public, from billboards, radio PSAs, to the CDC’s unique “prepare for the zombie apocalypse” web campaign.  Although some may dismiss Twitter as frivolous or silly, it is an excellent platform to educate and communicate with a large group of people in a succinct way (140 characters to be exact).  Indeed, over the past five years, Twitter has become one of the most popular social media and sharing platforms in the world. According to the Twitter blog, more than 500 million tweets are…

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March 13, 2014 - Posted by | Public Health | , , ,

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