Health and Medical News and Resources

General interest items edited by Janice Flahiff

[Repost] BreastCancerAction says Stop the Distraction; rethinking awareness

Breast CancerAction says Stop the Distraction; rethinking awareness.

From the 3 October 2014 post at HealthNewsReview

As the Green Bay Packers were walloping the Minnesota Vikings on Thursday Night Football last night, the NFL’s “A Crucial Catch Day” campaign for breast cancer – which “is focused on the importance of annual screenings, especially for women who are 40 and older” – was on display at the stadium.  Banners similar to this one appeared in the stadium. Some players wore pink gloves or other pink paraphernalia.  It was the first game of October, the first of many more pink pigskin promotions to come throughout this month.

But the Breast Cancer Action group, well known for its “Think Before You Pink” campaign, calls the NFL campaign “a distraction.”  The group names the NFL as part of “a six-point take-down of pink ribbon cause marketing and the broader culture of “pink” which expands BCAction’s long-standing commitment to addressing exploitation, corporate profiteering and hypocrisy in breast cancer fundraising. The six points, according to Breast Cancer Action, are:

…..

Advertisements

October 15, 2014 - Posted by | Health News Items | , , , , , , ,

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: