[News release] People tend to locate the self in the brain or the heart—and it affects their judgments and decisions
From the 20 May 2015 Rice University news release
Whether people locate their sense of self in the brain or the heart can have a major influence on their decision-making, according to a new study by management and business experts at Rice University and Columbia University.
Overall, the study found people tend to locate the self in the brain.
The paper, “Who You Are Is Where You Are: Antecedents and Consequences of Locating the Self in the Brain or the Heart,” will be published in the journal Organizational Behavior and Human Decision Processes.
“We view our research as a first step toward reviving the debate about which part of our body contains the seat of the self – a debate that dates back to the ancient Greek philosophers,” said Hajo Adam, an assistant professor of management at Rice’s Jones Graduate School of Business. “Our findings demonstrate not only that the preference for the brain versus the heart as the location of the self systematically depends on a person’s self-construal — meaning the perceptions that individuals have about their thoughts, feelings and actions in relation to others — but also that the location of the self has important implications for people’s opinions on contentious medical issues as well as prosocial contributions.”
Adam co-authored the paper with Otilia Obodaru, an assistant professor of management at the Jones School, and Adam Galinsky, the Vikram S. Pandit Professor of Business and chair of the management division at Columbia’s business school.
The authors’ research consisted of eight studies exploring the antecedents and consequences of whether people locate their sense of self in the brain or the heart. Their hypothesis was that although people generally tend to locate their sense of self in the brain, this preference is significantly stronger for people with an independent self-construal than for people with an interdependent self-construal.
People with an independent self-construal tend to assert the autonomous nature of the self, realize their internal attributes and influence their environment. In pursuit of these self-relevant goals, these people often engage in thoughts, conversations and behaviors that are conceptually related to the brain. In contrast, people with an interdependent self-construal tend to be part of a group, maintain harmonious relationships and adjust to others. In pursuit of these self-relevant goals, these people often engage in thoughts, conversations and behaviors that are conceptually related not only to the brain, but also to the heart.
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