[News article] When Your Body Needs Calories, You Are More Inclined to Help the Poor

From the 12 November 2013 ScienceDaily article

 Imagine that you have not eaten anything for the past few hours. It is almost lunch time, and you are getting hungry. You receive an email. It is a survey asking about your political position regarding the welfare state. You answer the questions quickly and head off to lunch. Now imagine a different scenario. You have just come back from lunch. You are feeling full, as you sit down in front of your computer. You receive the same email. You answer the survey quickly and then get back to work. Do you think your answers in these two scenarios would be the same — or different?

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Americans donate over $300 billion annually to nonprofits, averaging about $1,000 per person. We feel good when we give to our favorite charities. At the same time, philanthropy is broken, and almost everyone knows it.

The causes that receive the most donations are not typically the ones that make the greatest impact. Instead, the personal whims and preferences of donors determine where dollars flow. People pick charities based more on reputation and trust than proven effectiveness. Many donors do not know how to define a “high performing” nonprofit, let alone how to identify one or assess whether there are more worthy charities. Donors respond to inspirational anecdotes in professionally-written fundraising material rather than asking for meaningful evidence of performance; simultaneously, they express concerns about high overhead costs and program effectiveness. Philanthropy is broken, and it needs to be reinvented.

But how? There are three key areas that can create a domino effect of improving charitable giving.

1. There must be greater honesty about charitable giving.

Read the entire article here

• You Are More Inclined to Help the Poor, When You Need Calories (understandcancerin60minutes.wordpress.com)

• When your body needs calories, you’re more inclined to help the poor (scienceblog.com)
• When your body needs calories, you are more inclined to help the poor (eurekalert.org)
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