Public Wants Labels for Food Nanotech – and They’re Willing to Pay for It
From the 10 October 2013 North Carolina State press release
For Immediate Release
Matt Shipman | News Services | 919.515.6386
Dr. Jennifer Kuzma | 919.515.2592
Release Date: 10.28.13
Filed under ReleasesNew research from North Carolina State University and the University of Minnesota finds that people in the United States want labels on food products that use nanotechnology – whether the nanotechnology is in the food or is used in food packaging. The research also shows that many people are willing to pay more for the labeling.
Study participants supported labeling products in which nanotechnology had been added to food, as well as products in which nanotechnology had been incorporated into the packaging.
“We wanted to know whether people want nanotechnology in food to be labeled, and the vast majority of the participants in our study do,” says Dr. Jennifer Kuzma, senior author of a paper on the research and Goodnight-Glaxo Wellcome Distinguished Professor of Public Administration at NC State. “Our study is the first research in the U.S. to take an in-depth, focus group approach to understanding the public perception of nanotechnology in foods.”
The researchers convened six focus groups – three in Minnesota and three in North Carolina – and gave study participants some basic information about nanotechnology and its use in food products. Participants were then asked a series of questions addressing whether food nanotechnology should be labeled. Participants were also sent a follow-up survey within a week of their focus group meeting.
Study participants were particularly supportive of labeling for products in which nanotechnology had been added to the food itself, though they were also in favor of labeling products in which nanotechnology had only been incorporated into the food packaging.
However, the call for labeling does not indicate that people are necessarily opposed to the use of nanotechnology in food products. For example, many study participants indicated support for the use of nanotechnology to make food more nutritious or to give it a longer shelf life – but they still wanted those products to be labeled.
“People do have nuanced perspectives on this,” Kuzma says. “They want labeling, but they also want access to reliable, research-based information about the risks associated with labeled products – such as a Food and Drug Administration website offering additional information about labeled products.”
The researchers also found that about 60 percent of the study participants who responded to the follow-up survey were willing to pay an additional 5 to 25 percent of the product price for either nanotechnology-free products or for nanotechnology labeling.
The paper, “Hungry for Information: Public Attitudes Toward Food Nanotechnology and Labeling,” was published online Oct. 7 inReview of Policy Research. Lead author of the study is Jonathan Brown, a former graduate student at the University of Minnesota. The work was supported by National Science Foundation grant SES-0709056.
Related articles
- Most Americans Want To See Labels On Their Nanofoods (redorbit.com)
- Public wants labels for food nanotechnology – and they’re willing to pay for it (nanowerk.com)
- Nanotech labels for food wanted and the public are prepared to pay for it (medicalnewstoday.com)
- Public wants labels for food nanotech — and they’re willing to pay for it (sciencedaily.com)
Sugar can be hidden in a lot of processed food products that make health claims. Yogurt is one of them.
When I see the yogurt aisle in the supermarket, I am amazed at all the different types available now. This slideshow gives us some guidance on the various types to choose. Here’s where label reading is a necessity. Some people think that yogurt is healthy and most are, but notice the grams of sugar (some can be quite high) and the grams of protein (which often differ considerably).
This is a start on some different choices if you want to choose yogurt as a dairy alternative protein source.
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Sugar can be hidden in a lot of processed food products that make health claims. Yogurt is one of them.
When I see the yogurt aisle in the supermarket, I am amazed at all the different types available now. This slideshow gives us some guidance on the various types to choose. Here’s where label reading is a necessity. Some people think that yogurt is healthy and most are, but notice the grams of sugar (some can be quite high) and the grams of protein (which often differ considerably).
This is a start on some different choices if you want to choose yogurt as a dairy alternative protein source.
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Simple, Concise Messages About The Benefits Of Phytonutrients Would Help Consumers
From the 12 April 2012 article at Medical News Today
An expert panel at the Institute of Food Technologists’ Wellness 12 meeting urged the food industry to find simple yet powerful language to tell consumers about the many benefits of a diet rich in phytonutrients.
Phytonutrients are plant-based components that are thought to promote health, such as beta carotene and lycopene. They are typically found in fruits, vegetables, grains, legumes, nuts and teas.
During the discussion, the panelists noted that phytonutrients [chemicals from plants] are very complex, and care must be taken when promoting their benefits to avoid the image of a “magic bullet.” At the same time, consumers can grow weary of constantly changing nutritional recommendations, causing them to feel overwhelmed and possibly decide to forgo healthy eating altogether. …
…Diekman suggested promoting “strongly flavored, darkly colored” foods, and taking care to highlight the importance of phytonutrients as part of the whole food. Consumers should be encouraged to choose healthy plant-based foods because of how all the ingredients combine to produce health benefits.
Key Nutrient: Allicin
Sources: Garlic, Onions
Benefits: Heart health; Cancer prevention, helps prevent increased cholesterol
Key Nutrient: Limonin
Sources: Grapefruits, Lemons, Limes, Oranges
Benefits: Cancer prevention, helps prevent increased cholesterol, lung health
Key Nutrient: Lutein
Sources: Broccoli, Spinach, Kiwifruit, Lettuce
Benefits: Eye health…
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Robert J. Davis, Ph.D.: Top 10 Food Label Tricks to Avoid in 2012
Robert J. Davis, Ph.D.: Top 10 Food Label Tricks to Avoid in 2012
This slideshow presents the truth about many claims that seem healthy on the surface as
- No trans fat – anything including at least .5 grams of fat per serving can legally be rounded down to zero
- High fiber – many fibers have no health benefit, you’re almost always better off with natural fibers in fruit, vegetables, whole grains
Click here to see the entire slideshow
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New food labels coming soon?
From the 6 December blog item at Public Health Perspective
A new labeling system proposed by the Institute of Medicine would make it easy for consumer to understand the nutrients in food. The front of food packages would feature a “stars system”, with zero to three stars for an item, based on the amount of trans fats, added sugars and sodium in the food.
Front-of-Package Nutrition Labeling — An Abuse of Trust by the Food Industry?
Sample Front-of-Package Label Adhering to the Nutrition Keys System Developed by the Grocery Manufacturers of America and the Food Marketing Institute.
Sample Front-of-Package Label from the Traffic-Light System Used in Britain.
From http://eatdrinkbetter.com/2009/10/26/smart-choices-food-labeling-program-suspended/
Excerpts from the New England Journal of Medicine 23 June 2011 Perspective
On January 24, 2011, two major food-industry trade associations, the Grocery Manufacturers of America (GMA) and the Food Marketing Institute, announced a new and voluntary nutrition-labeling system that major food and beverage companies would use on the front of packages to “help busy consumers make informed choices.” …
…This program, called Nutrition Keys, follows on the heels of an industry free-for-all in which different companies used different, and in many cases self-serving, symbols to communicate how healthful their products were. An example is the Smart Choices program, whereby industry established nutrition criteria that would qualify products for a special Smart Choices label. This enterprise was met with disbelief when products such as Froot Loops and Cocoa Krispies qualified as Smart Choices,…
…At first glance, the industry action might seem positive — a single standardized system with objective nutrition information might guide better food choices. The industry plans to list the amount and percentage of the recommended daily value (%DV), when available, for calories, saturated fat, sodium, and sugars….
…There are, however, major flaws in this approach. First, the timing of this action by the food industry is suspicious at best, and the move is being made in a political context where the industry is pitted against both government and the public health community. …
…Most troubling is the fact that the industry announced its own approach even though the Centers for Disease Control and Prevention and the FDA have already commissioned an objective body, the Institute of Medicine (IOM), to convene an expert committee and issue recommendations for front-of-package labeling. The IOM committee is scheduled to release its final report this fall….
Related IOM Links
Includes History of nutrition labeling, Overview of Health and Diet in America, Scientific basis of front-of-package nutritionrating systems, and appendixes
- Examination of Front-of-Package Nutrition Rating Systems and Symbols (Phase II) [Committee Membership]
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“Global standards for “mandatory nutrition labelling” on the back of food packaging appear to be in the offing but standards for the front of packages appear to be a distant dream.The guidelines will be crafted this summer by the Codex Food Labelling Committee, which is part of the Codex Alimentarius Commission, created in 1963 by United Nations Food and Agricultural Organization and the World Health Organization to develop food standards, guidelines and codes of practice to protect consumer health and ensure fair trade practices with regard to food…….Proponents hope the back-of-package labels — which would articulate general information about such things as fat, protein, fibre, calorie content — will serve as an impetus to all nations to adopt official labelling requirements, if only because they would soon become a requisite element of international trade…….Although several countries are experimenting with forms of front-of-packaging labelling, such as the United Kingdom, which introduced a voluntary colour-coded traffic light system in 2007, (www.cmaj.ca/cgi/doi/10.1503/cmaj.081755), no nation has mandatory regulations.”… - U.S. Seeks New Limits on Food Ads for Children (nytimes.com)
- Sunday Comic Strip: Isn’t Food One of the Ingredients? (fooducate.com)