Health and Medical News and Resources

General interest items edited by Janice Flahiff

[Repost] Health News Stories On Local Television News Broadcasts Are Too Short

From the 21 October 2013 article at ScienceDaily

Previous research has shown that the most popular way Americans get their health news is by watching local television broadcasts. Now, researchers at the University of Missouri School of Journalism have found that while local television news is the most common source of health news for Americans, most health news stories on local news broadcasts are only 30 seconds or less in length. Glen Cameron, the Maxine Wilson Gregory Chair in Journalism Research and professor of strategic communication at the MU School of Journalism, says this trend may lead to misunderstanding of important but complicated health news stories.

“This pattern of local health news reporting may be problematic because of the complex and rather technical nature of many health news stories,” Cameron said. “For example, there is much medical jargon such as “pseudoephedrine,” “dementia,” or “cardiovascular arrest,” involved with reporting health news; stories that are too short can leave viewers confused and inappropriately alarmed or complacent. In this sense, health news may need to be allocated more time to be truly beneficial to viewers.”

Read the entire article here

 

October 22, 2013 Posted by | Health Education (General Public) | , , , , | Leave a comment

   

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