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[Repost] BreastCancerAction says Stop the Distraction; rethinking awareness

Breast CancerAction says Stop the Distraction; rethinking awareness.

From the 3 October 2014 post at HealthNewsReview

As the Green Bay Packers were walloping the Minnesota Vikings on Thursday Night Football last night, the NFL’s “A Crucial Catch Day” campaign for breast cancer – which “is focused on the importance of annual screenings, especially for women who are 40 and older” – was on display at the stadium.  Banners similar to this one appeared in the stadium. Some players wore pink gloves or other pink paraphernalia.  It was the first game of October, the first of many more pink pigskin promotions to come throughout this month.

But the Breast Cancer Action group, well known for its “Think Before You Pink” campaign, calls the NFL campaign “a distraction.”  The group names the NFL as part of “a six-point take-down of pink ribbon cause marketing and the broader culture of “pink” which expands BCAction’s long-standing commitment to addressing exploitation, corporate profiteering and hypocrisy in breast cancer fundraising. The six points, according to Breast Cancer Action, are:

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October 15, 2014 Posted by | Health News Items | , , , , , , , | Leave a comment

   

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