Health and Medical News and Resources

General interest items edited by Janice Flahiff

A complete guide to planning a social media presence for healthcare

by  , the complete Dec 2011 article is at KevinMD.com

The world of healthcare is inherently siloed,  tethered,  fragmented and prone to poor communication and collaboration.  Today, healthcare workers solve their problems via traditional methods that are often costly, inefficient, nor timely.  Increasingly, more savvy healthcare workers are looking outside the system to digital media and communities for answers, but are challenged with uncertainty over concepts of usefulness, practicality, bandwidth issues, “ROI” and privacy concerns.

Establishing a digital presence is rapidly becoming a necessity for healthcare professionals, medical practices, and institutions.  Many have recognized this fact, yet many more have not.

At its heart, digital media is about people, it is about relationships, and it is about communication.  A social media presence is about educating, engaging and growing your audience, improving outcomes, compliance and potentially the bottom line of your practice….

The medium long article includes summaries of overall use of social media, how to plan for and engage in social media and online reputation tips.

December 5, 2011 Posted by | Uncategorized | , , , , | Leave a comment

   

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