Health and Medical News and Resources

General interest items edited by Janice Flahiff

Now Indians Can Compare Prices of Branded Drugs on Mobile Phones

 

Now Indians Can Compare Prices of Branded Drugs on Mobile Phones

From the 19 July article at Digitial Medicine

Consumer mHealth is here. There has been a spurt of entrepreneurship in this field and some Indian phone/ mobile based start-ups have been launched over the past couple of years. Mainly, they have been services meant to connect healthcare consumers with doctors via phone (like Ask a Doctor from Vodafone, Mediphone by Religare technologies,  Dial UR Doctor  and Mera Doctor). Most of these tools are voice based and sometimes don’t even fit the rigid definitions of mHealth. Further, they are all healthcare professional specific and have pointedly ignored patients in any decision making process.

Not that all mHealth projects in India are in the private sector. The government of India has also been active in harnessing the reach of mobile phones in the country with some projects in Public health like in ensuring treatment compliance in DOTS Program and in healthcare reporting at grass roots level. …

..

The latest mHealth project by the government of India looks to strike at the alleged root of costly medical care : the widely variable costs of branded drugs. The Indian government has taken the initiative to use simple messaging services (SMS) to educate the public on drug prices.

Here is how it works: Once the person sends a text message of the prescribed brand of drug to a particular number from his mobile, he will receive two to three options of the same medicine, along with the price differential. Say, a patient is prescribed a popular anti-infective like Augmentin (GlaxoSmithKline). He types in Augmentin and sends the SMS to the designated number. He would get a return SMS, possibly mentioning Moxikind CV (Mankind), which is substantially cheaper. But sources said that all responses would come with a caution: please consult the doctor before popping the alternative (pill).

 

September 17, 2012 Posted by | Health News Items | , , , , | Leave a comment

Using Twitter to deliver health improvement messages

Using Twitter to deliver health improvement messages

From KevinMD.com,  Mon Feb 13, 2012

Using Twitter to deliver health improvement messages

I have decided to spam for public health.

Phone calls, text messaging, and even apps have been shown to help improve health and sustain behavior change, even in people suffering from profound mental illness. But when it comes to using these tools for public health, there are two problems. The first is that each message (whether via phone call or text) costs money. The second is that it’s quite hard to use those platforms for blasting messages to a whole population.
Read the rest of Using Twitter to deliver health improvement messages on KevinMD.com.

February 15, 2012 Posted by | Health Education (General Public) | , , , | Leave a comment

   

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