Focus on Active Ingredients – Not Brands

Easy to do! Sometimes, tho’ it might take a magnifying glass to read the fine print. But well worth the effort.

2020health's Blog

Guest blog post by Sandy Getzky, associate editor at ProveMyMeds, a public health and education startup focused on producing helpful resources concerning the treatment of common ailments. 

I work for a startup called: ProveMyMeds. And when I tell people this they usually assume we are some “Big Pharma” subsidiary tasked with proving the effectiveness of certain drugs. Not quite. We exist for the simple purpose of exposing the science of products and looking past brands and marketing. Let me explain with an example:

Which of these four sports drinks would you choose after your workout?

1. Dihydrogen Monoxide. A research-based beverage containing ingredients scientifically proven to help your body transfer its internal healing nutrients to muscles and systems that need rebuilding.
2. Aqua Fria. When you’re hot after a workout, Agua Fria cools you down and helps you feel better.
3. Eau d’Vie. Working out isn’t just about building strength and…

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